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I am SO excited to share this conversation about non-toxic beauty secrets with you! Today I’m sitting down with my friend Irina, the incredible founder of withSimplicity Beauty. She completely changed my life with something called a buccal massage. It was AMAZING for my jaw-clenching issues!

Irina isn’t just a clean beauty founder – she’s also a licensed esthetician, owns a holistic aesthetic school in Harrisonburg, VA, and runs a holistic spa. I recently had the privilege of getting one of her amazing facials, and I’ve been dying to share this conversation with you ever since.

Irina is truly one of my favorite clean beauty founders. Whether you’re a clean beauty newbie or a seasoned pro, you’re going to love her down-to-earth approach and wealth of knowledge about holistic skincare.

In this episode, we dive deep into:

• The real difference between genuinely clean skincare and greenwashed products
• Why ingredient sourcing and quality control matter so much
• My absolute favorite withSimplicity products (including that foundation I can’t shut up about!)
• The fascinating world of holistic aesthetics and facial massage
• How Irina built her clean beauty empire before it was trendy
• What’s coming next from withSimplicity (spoiler: new products in 2025!)

Non-Toxic Beauty and Skincare Works Better

I grew up believing the only way to have beautiful skin is to use a lot of chemicals. I personally have found that after using non-toxic beauty and skincare, I have aged in reverse. I used to use toxic crap and people see pictures of me now and say I look so much younger and my skin is glowing. It’s because I got rid of all of my toxic skincare products. 

Our skin is the biggest organ and has a microbiome of its own. Our skin doesn’t need anything. It could sustain itself. Because of all the environment and free radicals that are floating around that are messing with our microbiome, we should enhance it by adding vitamins A, C, and E. 

Those are Irina’s top three vitamins for non-toxic beauty and skincare, and nature has all these. You want to make sure you get ingredients that still have all the nutrients. That’s how you get beautiful results; it hasn’t been crazy altered. 

Download the Top 25 Toxins to Avoid to learn how to identify non-toxic beauty and skincare products! 

What Sets withSimplicity Apart

withSimplicity has always stayed true to who they are. They don’t follow trends in non-toxic beauty or skincare. They go by what is good and what they believe. Irina believes their customers appreciate that (I know I do!) 

I value that their cosmetics aren’t crazy expensive. They are affordable, even though the ingredients are so clean. Their non-toxic beauty and skincare products work. Companies love jumping on trends, but there’s something about always knowing when you buy a product, it’s always going to be the best and the cleanest. There is an ethics and a philosophy behind it that isn’t changing. I’m a loyal customer of withSimplicity!

My Favorite withSimplicity Products

Their motto is they don’t want to change the way you look; they want to enhance your already natural beauty. I absolutely love this.

withSimplicty also does their best to find as close to the source as possible as possible. They require all of their ingredients to have the paperwork and everything behind it to make sure it hasn’t been altered. 

I love the setting spray. I don’t even use it as a setting spray because I don’t wear enough makeup to need a setting spray. I use it as skincare. I’ll spray my hydrosol and then I’ll spray the setting spray on top. 

Their foundation is one of my favorites. I feel like I’m putting skincare on my face when I’m using it. Blue dew is amazing in the winter when I want something more moisturizing on my face. Blue tansy is so good for helping diminish wrinkles and get glowing skin, and I’m obsessed with that product. 

Shop all withSimplicity products here! Use code WENDY10 to get 10% off your first order!

About Founder Irina

As a new mom with a love of glam, it had never occurred to me that the makeup on my skin would eventually transfer to the hands and face of my precious baby. One day, as I sat rocking my son, I noticed the tiniest hint of glitter on his face, sending me into an instant panic and igniting my mission to find natural makeup and skincare ingredients safe for such delicate skin.

To my dismay, very few natural skincare brands could deliver the look I wanted without all of the toxins I didn’t. Naturally, I did what any mother would: I took matters into my own hands and put my lifelong love of the kitchen to good use.

Today, my at-home project has blossomed into a full-scale natural beauty operation backed by an all-star team of powerful women who know that living beautifully shouldn’t come with compromises. Now, I’m here to share my love of truly-safe, botanical products with you.

If you enjoyed this week’s episode, please:

• Leave a positive review or rating wherever you listen
• Shop toxin free products on my Toxin Free Shopping Guide
• Download your free 25 Toxins to Avoid
• Post a screenshot, share what you loved, and tag me on Instagram @wendy_toxinfreeish
• Want to ask me a question to get answered on the podcast? Leave me a voice message here.

Related Episodes:

Episode 26: Detox Your Makeup: My Truly Clean Cosmetics Must Haves

Episode 30: Phenoxyethanol: Clean Beauty’s Dirty Little Secret

Episode 60: Clean Beauty at Sephora: How Clean is it Really?

Episode 61: Behind the Scenes of Farm Fresh Skin Care with Sara from Willow Moon Farm

Episode 84: A Holistic Skincare Breakdown For Every Age Group with Jamie Burkhalter of evanhealy

Episode 86: Do You Need Titanium Dioxide-Free Makeup? Here’s the Rundown