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Your laundry detergent could be causing your child’s mysterious rash, and the cleaning industry doesn’t want you to know it. In this eye-opening conversation with Steven, founder of Truly Free Home, I dive deep into the toxic reality of conventional cleaning products. Steven’s journey began when his infant son developed a horrific rash from store-bought laundry detergent: a crisis that transformed him from a New York City chef into a mission-driven entrepreneur determined to create truly non-toxic cleaning products that actually work.

What makes this conversation particularly powerful is Steven’s unfiltered honesty about the cleaning industry’s dirty secrets. With over 12,000 chemicals banned in Europe but only 16 restricted in the US, American consumers are largely unprotected from harmful ingredients hiding in everyday products. Through years of innovation and testing, Truly Free has developed effective, non-toxic alternatives that perform in real-world conditions – even in hard water.

Beyond creating safer products, Truly Free is making a global impact through initiatives that rescue women from slavery and provide sustainable employment. Now, Steven is expanding his mission with Truly Free Market, a decentralized social commerce platform designed to connect mission-driven brands with conscious consumers.

Whether you’re concerned about your family’s health or looking to support companies making a difference, this conversation reveals how your everyday purchases can create meaningful change.

In today’s episode, we’re chatting about:

• The shocking story of how Stephen’s son’s rash led to the creation of Truly Free
• Why most “clean” laundry detergents fail in hard water (and how Truly Free solved it)
• Why Truly Free offers a nature identical fragrance option
• How Truly Free’s Dryer Angel product has rescued hundreds of women from slavery
• Details about the new Truly Free Market platform connecting ethical brands with consumers

GET 100 FREE LOADS WITH THE LAUNDRY BUNDLE

JOIN THE TRULY FREE MARKET

How Truly Free Came to Be

Stephen and his wife have been married for 20 years. Their oldest son is 17 but when he was an infant, he broke out in this horrific rash. I went through the same thing with my daughter! Come to find out, his son got this rash because of the laundry detergent they were using. 

Because of this experience, Stephen felt called to change the industry. He saw the lack of legislation but wasn’t interested in advocating. Instead, he set out to take the market share of big companies with Truly Free.

There is so much buried in the United States Patent and Trademark Office (USPTO) law, and a lot of trade secreting happens. We have to go out of our way to educate people about what is in our products. Over 12,000 chemicals have been banned in the European Union, yet it’s a free-for-all in the US for companies to use these ingredients however they want to.

Stephen and I are passionate about educating people to make the world a better place and empowering people to vote and buy differently. That’s how real change happens.

Truly Free Products

Whenever anybody comes to me and says they’re unhappy with how their laundry smells after using a clean product (especially if they have hard water), I always recommend they switch to Truly Free. They have the one laundry detergent that works in hard water. 

The two hardest products to create and manufacture efficiently in the entire cleaning category are laundry and dishwasher detergents. The reason is that the single largest ingredient in laundry is water. Products off the shelves aren’t actually cleaning anything. It’s just a water and chemical soup. 

Truly Free has been on the cutting edge of green chemistry for many years. They’ve used plant-based and naturally derived chelators to remove hard water deposits from clothes. When you wash clothes, the stains don’t disappear. They’re just now in the water. We have to get them out of the water in the washing machine and down the drain before they redeposit onto the next load of laundry. 

There’s so much science that goes into this and the team at Truly Free are constantly innovating and working on formulas that make it easy for you to switch to toxin-free products.

Truly Free Market

Truly Free Market is a free-speech social platform. It is a marketplace full of great brands. They created a digital currency where people get free money put in their wallets when they join. Every millisecond that somebody buys something worldwide, more money gets put in their wallet via our digital currency called talents. It is commerce and communication reinvented.  Hundreds of brands have signed up since they launched in April and are adding great products worldwide. 

It is a new place to buy, sell, and exchange ideas. If this goes well, enough people will rally around the Truly Free Market and start voting differently with their dollars. At scale, we can change industries. This isn’t just about cleaning products anymore. Cleaning products is important, but it’s more than that. It’s about changing how the world works and thinks. 

Stephen shared so much wisdom with us in this episode! I encourage you to check out Truly Free Market and shop Truly Free products. Get 100 Free Loads here.

Related Episodes:

Episode 12: Why You Should Detox Your Toxic Laundry Detergent

Episode 13: Why You Should Ditch the Toxic Dryer Sheets

Episode 32: Is Your Dishwasher Detergent Giving You Leaky Gut?

Episode 96: 4 Effective Hard Water Solutions for a Cleaner, Healthier Routine