If you’ve ever Googled an ingredient and ended up more confused than when you started, this guide is your reset. Not every synthetic is toxic. Not every red flag deserves your energy. Start with the 25 that actually matter.
Start with the 25 ingredients worth avoiding first
For nearly two decades, I worked inside the regulatory system studying ingredient disclosure laws, chemical safety standards, and the loopholes that allow thousands of substances into everyday products with minimal oversight.
Then it became personal.
When my daughter developed severe eczema and I was diagnosed with Hashimoto’s, I stopped looking for “clean” marketing claims and started looking for clarity.
What I realized wasn’t that everything was toxic,
it was that no one was teaching women how to prioritize.
Now I teach women how to focus on the ingredients that actually matter - without spiraling into fear, perfectionism, or overwhelm.
Education. Not obsession.
What's Included?
The 25 ingredients I consider true red flags
Why "liquid plastics" deserve more attention
The controversial ingredients I don't stress about
How to prioritize without spiraling
Simple enough to reference in the aisle.
Clear enough to stop second-guessing.
💛 "I have a screenshot on my phone and I whip it out every time I shop. I use it all the time." — Rose
Downloaded by thousands of women who wanted to know what actually matters.
"I use this download all. the. time. Trust me on this. This is the most helpful resource I've ever downloaded." - Marie
"Screenshot and favorite it in your camera roll. You can search your photos by keyword. I use this resource all the time" - Jeanette
"Download & save for easy access when you are at the store. So much great information, I would have paid $$$ for it!" - Aubrey
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Don't take my word for it, take theirs.
"Cheat sheet gold for starting out on a lowtox / nontoxic lifestyle. I can't believe this was a freebie" - Cara
"A must have for anyone who wants to learn how to read an ingredient label. SO simple to use." - Tracy
"Anyone trying live a clean-er lifestyle should just download this. It's my "don't be fooled" ingredient checklist!." - Ali